Sharing travel content in today’s highly saturated digital landscape demands greater uniqueness and a hint of personalization to make it stand out. With new travel content creators popping up left, right, and center, creating a unique and distinct image can sound challenging and intimidating.
Along with the ability to paint vivid pictures, one also needs a heightened sense of creativity to transform plain and recurring scenery into works of art that catch people’s attention. Here are six tips on making your travel content unique and getting everyone to like it.
Visuals are the heart and soul of social media, especially for a travel-based profile. Ensuring your pictures and videos are crisp and high resolution can make or break your entire feed and its ability to gain followers.
A well-lit picture combined with unique angles that make an already appealing subject look even more aesthetic and breathtaking is an art that shows in pictures, and that’s what you should aim to achieve in all your content.
Don’t just make your social media all about cliché travel spots or destinations or upload pictures the same as everyone else; try to showcase iconic or hidden elements of popular spots (maybe the sunset at the beach or the golden hour in a popular mountains spot), as it can add a fresh element to the location.
2. Post personal travel stories and experiences
Aim to show the real stuff and not just post the perfect moments. Share the laughs, the wins, and even the not-so-great days, as people love seeing the whole picture, not just the highlight reel. Talk about those random, unforgettable experiences, like bumping into a local who made your day or finding a hidden gem you didn’t expect.
That’s the kind of thing people remember. Make sure your personality shines through your posts, not just static images or videos of scenery. Let your personality come through in what you say and how you say it. The more real and relatable you are, the more people will connect with what you share.
3. Create travel guides and lists
Share the good stuff people want, like easy travel itineraries, clever packing hacks, or hidden gems that aren’t all over Instagram yet. Think of it as giving your followers some “insider info” that improves their lives or trips.
Break it down in a fun carousel, a quick Reel, or a short blog-style post they can screenshot. This kind of content is super saveable and shareable. Plus, it shows you’re not just here to post pretty pics; you’re helping out, which makes people trust you and keep coming back for more, as everyone loves that type of content.
Use PosterMyWall’s Content Planner to schedule, publish, and track social media posts and email campaigns on a simple calendar. Consistency is crucial when operating a public account, and it can pay off to a considerable extent.
4. Post BTS moments and travel bloopers
Make sure you give your feed an authentic touch by sharing moments when things didn’t go as planned or weren’t picture perfect, like that flight delay; the hilarious language fail, or the packing nightmare that took hours longer than expected.
People love the messy, unfiltered side of travel more than the perfect, polished posts. It makes you relatable and helps build trust because they’ll see you’re just like them. And guess what? Those funny, chaotic moments often get more love than the super-curated stuff! So laugh at yourself and let your followers in on the madness; they’ll love the authenticity!
5. Use reels, carousels, and stories creatively
Reels are your best friend for quick, eye-catching content that can quickly grab and retain attention. Think fun, speedy destination tours, food reviews that make you drool, or a peek into your daily travel adventures. It’s all about those snappy moments!
Carousels are perfect for giving people value, sharing step-by-step guides, must-know travel tips, or even a killer packing list. People love saving and coming back to those! Also, stories are about sharing at the moment, whether a live update, a hidden gem you just discovered, or using polls and stickers to get your followers chatting.
It’s all about keeping things fresh, fun, and interactive! Remember to schedule social media posts to ensure cohesiveness in your posting times, which will help you train your algorithm to the best of your ability.
6. Highlight local culture and people
Highlight a place’s awesome traditions by sharing its food, customs, and crafts! Share those colorful moments, like someone making a traditional dish or a local artisan crafting something by hand. It’s a perfect way to bring the culture to life!
Capture everyday scenes, like a portrait of a local or a peek into someone’s daily routine; it’s all about giving an authentic look at real life. Just remember to always share with respect, honoring the culture and people. Doing so will educate and excite your followers to learn more about the world around them!
Final Thoughts
Creating a travel account isn’t a hassle; you only need a knack for storytelling and inspiration to spark conversations that keep people engaged. A significant part of creating public accounts as such includes people skills, and the better your interpersonal skills, the better your chances that your account will thrive. Travel feeds are more than just beautiful pictures and picturesque scenery; they connect people with the one thing they love: travelling and nature.
