Media rights public sale: STAR India ends Sony
February 13, 2024
STAR India has snapped up the worldwide media rights to the Indian Premier League (IPL) in an easy sweep, with a composite global bid of Rs sixteen 348 crores for five seasons (2018-22), pipping to the put-up 12 competitors.
With this win, STAR India has ended up the undisputed king
Of cricket broadcasting inside the United States, unseating its arch-rival Sony Pictures Networks, which held these…