Media rights public sale: STAR India ends Sony
December 14, 2020
In an easy sweep, STAR India has snapped up the worldwide media rights to the Indian Premier League (IPL), with a composite global bid of Rs sixteen,348 crores for five seasons (2018-22), pipping to the put up 12 competitors.
With this win, STAR India has ended up the undisputed king
Of cricket broadcasting inside the united states, unseating its arch-rival Sony Pictures Networks, which held these…